One of the most exciting things for an entrepreneur or business is for their product or offering to go viral on social media and other online platforms. While going viral with a product can lead to significant benefits for the business and its partners, it can also pose various challenges for manufacturers:
- Production and Supply Chain Challenges
A sudden surge in demand due to virality can strain a manufacturer’s supply chain and production capabilities. Without a forecast to predict the increase in demand, it can be difficult for the manufacturer to quickly scale up to meet the demand, resulting in supply chain disruption. The manufacturer may not have enough raw material or labor available, which can result in product shortages, delayed deliveries, and customer dissatisfaction.
To overcome these supply chain challenges, manufacturers can implement demand forecasting models and collaborate closely with suppliers. Having accurate predictions allows better preparation for sudden spikes in demand.
- Resource Allocation and Logistics
Manufacturers may have to divert human and financial resources to accommodate the unexpected surge in demand which can disrupt regular operations and costs. Additionally, distributing products to a wider audience can become more complex during this time period, leading to supply chain issues. Logistics systems might struggle to handle the increased volume efficiently, which could cause shipping delays.
It’s important to choose a manufacturer that knows how to address these issues. Implementing efficient warehouse management systems and employing automation technology can help streamline distribution processes and complexities associated with sudden rise in demand. Collaborating with reliable logistics partners and having contingency plans for increased transportation needs can also help ensure smoother deliveries.
- Quality Control
Rapidly increasing volumes can potentially lead to lapses in quality control and procedures, posing manufacturing challenges. Maintaining consistent product quality becomes more difficult when production is rushed to try and keep up with the viral demand. This potentially can lead to defective or subpar products reaching customers. Establishing clear protocols for scaled-up production, prioritizing quality checks at every stage, and allowing enough time for thorough testing can help maintain product excellence even when facing a surge in consumer interest.
- Communication and Customer Service
With a sudden influx of customers, communication and customer service requirements can become overwhelming. Addressing inquiries, complaints, and concerns in a timely manner can be challenging and can damage the brand’s reputation. Additionally, if a manufacturer is unable to effectively meet the new demand from the customer, it can negatively affect its brand reputation.
Prioritizing transparency in communication and proactively notifying customers about potential delays or product shortages due to supply chain challenges can help temper expectations. Furthermore, investing in customer service training and adequately staffing the support team during peak periods can improve responsiveness and customer satisfaction.
- Short-Term vs. Long-Term
Viral trends can often be short-lived, causing market saturation and manufacturing challenges. The rapid rise in demand could be followed by a steep decline, which is why effective communication between the manufacturer and the customer is crucial when forecasting for the short-term and long-term future.
While going viral can bring significant attention and potential profits, manufacturers need to be prepared to navigate a range of supply chain challenges. Careful planning, resource allocation, and a customer-centric approach are key to successfully capitalize on a viral product without compromising quality or brand reputation.
It’s important that you find a manufacturer that is familiar with ever-changing forecasts in the consumer market, has strong vendor relationships, and possesses the agility to adapt to unforeseen fluctuations in demand. At Extreme Molding, we have extensive experience addressing supply chain challenges and can ensure a smoother transition during periods of viral success.
Get in touch for more information.